Google is celebrating its 10th anniversary this year. Happy Birthday Google!
One way Google is celebrating this event is through funding 10 million dollars for the idea that can help the most people. An idea that could have the most impact on our world. You can find out more about Google Impact Project here: 10 to the 100 Despite this dominating presence, many people still don't realize Google offers some excellent free marketing tools for marketers and webmasters. Marketing tools which can prove extremely valuable to any webmaster or marketer trying to promote their sites or products online. Useful tools that will make your promotions easier and much more profitable.
6 Tips to Increase Your AdSense Earnings Google AdSense is a great way to monetize your web site. The ads shown are relevant to the content on the page. This is a big deal in increasing your click through rate because they are all ready looking for information in that niche. There are people who are making hundreds of dollars a day using AdSense and there are others who are making a couple of dollars a day. The people making hundreds of dollars a day are the ones who have tried and tested certain techniques that have increased their AdSense earnings. Here are some tips on how to increase your AdSense earnings. 1. Use the color palette and choose a color that matches your web site. This will make the AdSense ads look like they are part of the web pages. It is not screaming that these are ads and this will result in more clicks. This is also important because you are not the only who has a site in your niche. By using the color palette you are making your site different and unique. 2. Insert a 250 x 250 ad in the top left corner of your content. Wrap the text around the ad. This will also give it a look as the ads are part of your copy and will increase your click through rate. 3. Use the ad channels to help you track where the clicks are coming from. You can see which ad is being clicked, which page and if you have multiple web sites, which sites are getting clicked. 4. Use the AdSense link units at the top of the page. They look like the navigation bar of your site. Since the ads shown will relate to your content, you have a ads that people will click. 5. You need links to your site to generate traffic. Links are the most important factor in getting traffic to your site. Social bookmarking is a great way to get high level one way links back to your site. Social bookmarking is when you bookmark your favorite pages on the internet. There are many sites that offer this free service and the search engines love these sites for because they offer new and updated content on a daily basis. You should bookmark every page of your site to these services, but do not do all your pages on the same day. Do about 4 or 5 pages a day. You want things to look natural, not like you are a spammer. To help you make this process a little bit easier and faster, go to www.socialmarker.com. Here you will see a list of social bookmarking sites. Visit the sites and sign up for a account. After you have an account at the different sites, social marker site will take you to the sites you choose so you can add your web page to their site. They have very simple instructions on the site which tell you exactly how to use this free service. 6. To help you get started quickly, look for AdSense templates. You can find good AdSense templates packages that have all the design and placement of the ads all ready placed in high click areas. Make sure they allow easy customization of each template. These are just 6 tips that people have used to help increase their AdSense earnings. Give them a try and see what results you achieve. These tips have worked for others, so there is no reason why they should not work for you. Now you know how to increase AdSense earnings-wouldn't you like to start putting this knowledge to use and start earning money with AdSense? Start earning AdSense income today with this complete AdSense templates package. Get all the details on how you can start increasing your AdSense income today by going to: http://www.professionalAdSensetemplates.com/ Article Source: http://EzineArticles.com/?expert=Peter_O'Brien
It's an ingenious way to celebrate Google and what it stands for... a birthday gift to everyone.
Google Has Already Impacted Many People
Like a lot of webmasters and marketers out there, I am very grateful to Google. Mainly because Google has been very good to me and has made my online livelihood possible with organic rankings, Adsense revenue, Adwords...
Maybe I could have done it without Google, but it would have been a much more difficult job. And it's very hard to imagine a world without Google.
It's also hard to believe Google has only been around for 10 years... it has made all the difference to my onlíne marketing. I have used Google and Google Tools every day for the last six or seven years.
And it seems Google is only getting stronger and better. The new Google Chrome browser will only add to the long líst of Google's helpful offerings to the public.
With this thought in mind, here is my (biased) líst of the most 10 useful marketing tools Google has produced.
10 Most Valuable Free Google Marketing Tools
Google has become the dominant search engine on the Internet. It would be hard to imagine a web without Google. For that matter, it would now be hard to imagine a world without Google. As frightening as that may seem to many people, it is none the less true.
For better or worse, Google has permeated into almost every aspect of our everyday life. Being Googled is now a common expression and an act carried out by millions of users around the world each day. New Google products and services are coming on stream at a staggering pace, further increasing Google's impact on our lives.
Don't be fooled by the 'free' label, these marketing tools might be free but they are also valuable. One even wonders why Google would be giving away these tools and services for free? It probably makes good business sense in the long run. By providing these free tools Google is fostering a lot of company good-will and building up the Google brand name in the process. Good PR is good business.
Every marketer and webmaster should be taking advantage of Google's good-will and snapping up these professionally run services and marketing tools. Here's a quick run-down of the 10 most valuable free Google Internet marketing tools:
1. Google Analytics
Perhaps the premier marketing tool offered by Google. It will prove helpful to both the marketer and the webmaster. Google Analytics gives you a daily snapshot of your web site. Google Analytics analyzes your traffic, where it comes from and what it does once it enters your site. You can monitor up to three sites for free.
Google Analytics is extremely valuable in analyzing your marketing funnel. It tracks all the steps leading up to your sales or checkout page. Vital information for raising your conversion rate and ROI.
You may be placed on a waiting líst for this highly in demand service from Google.
2. Google Sitemaps
Webmasters can use Google Sitemaps to almost instantly place newly created pages on their site into the Google Search Index. This is a XML file that is uploaded to Google as new pages are added on your site. Needless to say this can be a valuable service for any webmaster or marketer who wants to get their information on the web quickly.
3. Google Alerts
Be notified when someone or another site lists your site or mentions your name. Great way to keep track of all your online activities. Great way to monitor all your online business interests and products.
4. Google Froogle
Froogle is Google's price directory! It simply lists all the cheapest prices for different products on the web. For marketers and webmasters who are promoting products, it should be studied and analyzed. Optimizing your site's content for Froogle may prove to be very beneficial.
Follow Froogle or Google directions exactly on how to líst or display products on your site. Froogle will spider your site and display your prices and products to thousands of targeted customers. That, as they say, is priceless.
5. Google Checkout
Not exactly free but for those marketers who use AdWords - for every $1 spent on AdWords you can process $10 for free. You can also place the shopping cart logo on your AdWords ad and take advantage of the prestige and trust the Google brand name has built up.
Over time marketers may find this tool to be very effective and valuable.
6. Google eBlogger
Blogging has become vitally important to the health and functioning of your web site. No site should be without at least one blog and RSS feed. Creating a blog (online journal) on the topic of your web site or product will bring in extra traffic and targeted customers. eBlogger is a simple free blogging service that even lets you publish or post your blog files to your web site server. Keep in mind, each blog has that all important Google Blog Search bar.
7. Google Toolbar - Enterprise Version
Try the new enterprise version of the Google Toolbar for your company or business. Integrates countless features with all your employees or corporate network. These could include a common customer database, company calendar, financial news...
Keep in mind, Google also ranks every page it indexes on a scale of 0-10. While it is important to know the Page Rank of your pages, it is even more important to know the PR of your competitor's pages. You can use the toolbar to get the PR of each page you're visiting. Extremely helpful information for webmasters and marketers to know when forming online linking or business arrangements.
8. Google Groups
Every marketer knows the important of having a large contact líst of people with a similar interest. Social networking will play an ever increasing role in your success on the web. Just look at the growing popularity of sites like MySpace and LiveJournal.
Google groups is another form of social and business networking that every marketer should be aware of and pursuing.
9. Google Adsense
One simple way to monetize your web content is to use Google Adsense. Just place the Adsense code on your site and receive a check from Google each month. For webmasters who are not really into onlíne marketing (do such creatures exist?) Adsense can be a painless way to earn extra íncome from your site.
For professional marketers, using the Adsense system can supply a tremendous amount of marketing information on the keywords in their particular niche. It keeps the marketer informed on what keywords are being bid on and how much advertisers are willing to pay.
Adsense also has an excellent real-time tracking system you can use to keep track of all your important web pages.
10. Google Docs
A recent addition to Google's stable of free products. Google Docs (Writely.com) is a full featured online writing editor with spellcheck and great collaborating features. It also lets you publish your content directly to your blogs. One feature that may be of interest to marketers, is that it lets you save files in the popular download format of PDF.
Let's face it, until video takes over the web in four or five years time - the written word is still king on the net. It is the medium that markets, promotes and sells your content or products. Writely will help you write better.
Honorable Mention - Google Trends
This Google program will let you search popular trends, important for marketers searching for the latest hot product to promote. You can also break down these trends by different regions.
Final Note
Please take note that signing up for a Google account will usually help you in obtaining most of these free services or programs. Some of these programs may have to be applied for individually. But be assured, all these free Google marketing tools are well worth your time and effort. They will make your marketing easier and they will help any webmaster or marketer run their online business more efficiently.
About The Author
The author is a full-time online marketer who has numerous websites. For the latest web marketing tools try: BizwareMagic.com . If you liked the SEO tips above, why not try this Free 7 Day Traffic Course .
2008 Titus Hoskins. This article may be freely distributed if this resource box stays attached.